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Hi I am

Carlos

Lara

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A designer, focused on shaping experiences that truly connect and inspire.

Directv
FoxChannels
FoxSports
KIA
Lafayette
Natgeo
PG
TransE

How I work

My Process

A path that takes an idea from a spark to something real and ready to make an impact.

1. Discover & Define
Every project begins with curiosity, as we dig into the brand’s story, audience, and context to uncover the real challenge. It’s not just about research, it’s about finding the spark that will guide everything that follows.
Brand ImmersionNarrative MappingCultural InsightsOpportunity Framing
2. Create & Shape
Ideas take form through storytelling, visual exploration, and design direction, from defining a visual language to building consistent systems that give the brand or product its voice.
Visual IdentityArt DirectionDesign SystemsStorytelling
3. Deliver & Elevate
Collaboration turns vision into reality. With teams and stakeholders aligned, ideas come to life with consistency, emotional impact, and the capacity to grow. Delivery is not the end, it is the foundation for evolution.
Creative GuidanceCross-team CollaborationLaunch StrategyFuture Proofing

Works

Featured projects

View Case Study
Art Direction Branding UI

Playground TV

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Art Direction Branding UI

Storyplai

About Me

CREATING VISUAL NARRATIVES THAT BRING BRANDS TO LIFE AND MAKE THEM PART OF PEOPLE’S STORIES

Get in Touch

hi@carloslara.site

I value storytelling as the bridge between creativity and strategy. Every project is a chance to create moments of connection that inspire and endure.

Experience

Moonbug

Mar 2024 — Apr 2025

Art Director

Consultant at Moonbug, exploring new technologies for animation and audio production, leading a project to streamline the animation process through research and testing of emerging tools.
PGTV

Aug 2021 — Dec 2023

Art Director

Led the artistic direction and transformed ideas into captivating visuals Infusing Playground TV and Storyplai with a unique and captivating essence that defined their identity and connected with audiences.
TLG

Jun 2016 — Aug 2019

Senior Designer

Led the brand direction creating a complete visual and communication system.
wm

Apr 2012 — Feb 2015

Creative Lead & Senior Designer

Led the brand direction, designing a complete visual and communication system. Creative direction across branding, campaigns, and digital projects. Both roles sharpened my ability to build consistent, impactful brand experiences for clients like FOX Sports, NATGEO, KIA, and Direct TV.

Education

utadeo

Aug 2004 — Jun 2007

Graphic Design

Bogota -Colombia
brother

Jan 2015 — Dec 2015

Art Direction & Creativity

Buenos Aires -Argentina

The Numbers

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Years of experience

0 +

Projects completed

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Happy clients

Tools

The key design and development tools I use

Illustrator

Adobe Illustrator

Figma

Figma

Framer

framer

HTML5

html

Sketch

Sketch

Notion

notion

Webflow

webflow

Slack

Slack

Development

wordpress
angular
visual studio
nextjs

Motion

premier pro
capcut
adobe audition-
davinci resolve

Testimonials

What clients say

Mark Robinson
“Extremely professional, unique and enjoyable. The effort taken to ensure sed quia non numquam eius modi tempora incidunt ut labore voluptat relevance to our requirements ensured the optimum outcome.”

Mark Robinson

Project Manager, ACME Works

Thomas Luze
“Extremely professional, unique and enjoyable. The effort taken to ensure sed quia non numquam eius modi tempora incidunt ut labore voluptat relevance to our requirements ensured the optimum outcome.”

Thomas Luze

Senior Product Developer @ ThisOne

Andrea De Santis
“Extremely professional, unique and enjoyable. The effort taken to ensure sed quia non numquam eius modi tempora incidunt ut labore voluptat relevance to our requirements ensured the optimum outcome.”

Andrea De Santis

CEO, Agresar Soft Inc.

What I do

Digital Product Design Services I Offer

Brand Strategy

A strong brand strategy defines what a brand stands for, promises to its customers, and how it communicates those promises through product development.
Brand PostureConsumer BehavioursNarrative StrategyOffer Framework

Product Design

The process of creating and developing a product with the goal of solving a specific problem or fulfilling a user need involves a functionality, aesthetics and usability.
Web PlatformMobile ApplicationCreative Design SolutionsAI Consulting

UI UX Design

Creating digital products that are both visually appealing and easy to use having focuse on different aspects of the user’s interaction with a product.
Visual DesignCustomer ExperiencePrototypingWireframesWeb Design

SEO Services

Aim to increase organic (non-paid) traffic by optimizing various elements of a website, making it more attractive to both users and search engines.
PPC AdvertisingSEO AuditsOff-page seoKeyword ResearchLink building

Contact Me

Let's talk about your project

Looking for collaboration for your next project? Do not hesitate to contact me and say hello.

Get in touch

hi@carloslara.site

Prefer Email Communication

hello@example.com